How to Instantly Boost Social Proof on Your Shopify Store (With Instagram Feeds)
If you’ve ever hesitated before buying something online, you’re not alone - and neither are your customers. That hesitation is exactly where social proof comes in.
In e-commerce, social proof is everything. It reassures potential buyers that real people are loving your products, which builds trust and drives conversions. The good news? You don’t need hundreds of reviews or celebrity shoutouts to make an impact. Simply showing your Instagram feed on your store can instantly elevate your credibility and give store visitors the confidence to buy.
Let’s break down how you can improve social proof on your Shopify store - and how to do it fast with the Instafeed app by Mintt Studio.
What Is Social Proof?
Social proof is the psychological phenomenon where people look to the actions and behaviors of others to guide their own - especially in uncertain situations. In e-commerce, social proof plays a critical role in building trust and influencing purchase decisions. When potential customers see that others are already buying, loving, and using your products, they’re more likely to feel confident doing the same.
Common forms of social proof include:
Social media posts and mentions - real-time engagement that shows your brand is active and valued.
User-generated content (UGC) - authentic content created by customers, showcasing how your products fit into real lives.
Customer reviews - written feedback that helps new buyers gauge product quality, fit, and satisfaction.
Star ratings - at-a-glance validation that reinforces credibility and boosts trust instantly.
Why Instagram Feeds Are Powerful for Social Proof
Instagram is where people share the real, unfiltered (or sometimes very filtered) moments of their lives - including your products in action. Showing an Instagram feed on your store helps potential buyers:
See real people using your products - which makes your brand feel more trustworthy and relatable.
Visualize how items look in everyday life - something a studio photo alone can’t always convey.
Discover how to use or style items - through authentic user-generated content.
Feel more connected to your brand - especially if store visitors see posts from people like them.
Instagram feeds create an ongoing connection between your brand and your community. They bring your store to life with real people, real moments, and real experiences - adding movement, relevance, and trust to your store. More importantly, they showcase authenticity - and in a world saturated with ads and polished marketing, authenticity plays an important role in driving conversions.
How Instafeed by Mintt Studio Helps You Build Social Proof
Instafeed by Mintt Studio is a powerful and easy-to-use Shopify app designed to seamlessly display your Instagram feed on your storefront. With Instafeed, you can turn your latest social media content into a dynamic visual and shopping experience that builds trust and boosts conversions. There’s no complicated setup and no coding required - just install, customize, and let your Instagram feed do the talking.
With Instafeed by Mintt Studio, you can:
Keep your store content fresh and dynamic
Your feed updates automatically whenever you post on Instagram, which means your store stays visually up-to-date without any extra effort. No more static pages - your storefront stays alive and engaging.
Clothing and accessories brand Thirty Years uses Instafeed by Mintt Studio to display an Instagram feed on their homepage - creating a seamless connection between their social content and shopping experience.
Tag products in posts to create a shoppable experience
Instafeed by Mintt Studio turns your Instagram feed into a photo and video shoppable experience. By tagging products directly in your posts, you allow visitors to browse your content and shop the looks they love right away. It bridges the gap between inspiration to purchase, making it easier than ever for customers to go from discovering a product to adding it to their cart in just one click.
Shoppable Instagram feed - store visitors can shop directly from the feed when browsing through photo and video posts.
Show off real customer photos and UGC
With Instafeed by Mintt Studio, you can easily show posts from your Instagram feed with people wearing your products, or tagged Instagram posts from happy customers. Nothing builds trust faster than seeing real people using and loving your products in everyday life. This kind of user-generated content (UGC) acts as powerful social proof, helping new visitors see your brand in action, in real life.
Shoppable Instagram feeds with UGC - customer photos and tagged posts act as powerful social proof that drives discovery and sales.
Show product reviews and ratings
Instafeed by Mintt Studio also lets you show star ratings and customer reviews alongside each shoppable product in your Instagram feed. This added layer of social proof reinforces trust at a glance, helping shoppers feel confident in their buying decisions. By combining authentic content with real customer feedback, you create a powerful blend of social proof and social validation - turning inspiration into action and browsers into buyers.
Shoppable Instagram feeds with product reviews and star ratings
Encourage visitors to follow and engage with you on Instagram
You can also leverage Instafeed by Mintt Studio to grow your Instagram following. By displaying your Instagram feed directly on your storefront, you encourage visitors to follow and engage with your brand beyond their shopping experience, making it easier to expand your social presence and build a loyal community.
Shoppable Instagram feeds on storefront.
Ready to elevate your store and grow your social presence?
Install Instafeed by Mintt Studio from the Shopify App Store today and start transforming your Instagram feed into a dynamic, shoppable experience. It’s time to make your social proof work for you and drive more sales with ease.