How to Use Shoppable Videos to Drive Shopify Sales
Instagram has evolved far beyond a photo-sharing platform. With the explosive popularity of Reels, Stories, and video posts, it's become one of the most powerful channels for product discovery and conversion. For Shopify merchants, video content isn’t just an engagement booster - it’s a sales engine.
Here’s how you can make Instagram videos work harder for your brand, and how the Instafeed app by Mintt Studio helps you bring them to your storefront.
Clothing brand Babyboo uses Instafeed by Mintt Studio to power a shoppable video feed on their online store, featuring autoplay Reels that bring outfits to life and drive conversions.
Why Video Content Converts
Instagram video content captures attention faster and holds it longer than static images. Reels and Stories give customers a deeper look at your brand and products in action, which helps build trust and influence buying decisions.
Reels offer broad organic reach and discoverability.
Stories create a sense of urgency and intimacy, ideal for limited-time promotions.
Videos in feed humanize your brand and show real use cases.
It’s visual, emotional, and immersive - the perfect storm for e-commerce.
What Kind of Videos Drive Sales?
Not all video content performs equally. Some formats consistently drive more engagement, build trust, and lead to higher conversions. Here’s what works best for e-commerce brands:
Tutorials & How-To Videos: Educate your audience by showing them exactly how to use your product. These videos not only demonstrate value but also reduce hesitation and increase confidence in making a purchase.
Try-ons & Product Demos: Let customers see your product in action. Whether it’s apparel being worn, skincare being applied, or tools being used, real-life demos help shoppers visualize themselves using the product.
Unboxings & First Impressions: These videos tap into curiosity and emotion. A good unboxing builds excitement while offering a closer look at packaging, quality, and first reactions.
Behind-the-Scenes: Give a peek into your process, workspace, or team. This kind of transparency humanizes your brand and strengthens customer connection.
Video content that feels relatable, informative, and authentic helps turn passive viewers into active shoppers. The right formats don’t just entertain - they inspire trust and drive action.
Best Practices for Shopify Merchants Using Instagram Videos
To get the most from your Instagram video strategy, keep these best practices in mind:
Use natural lighting and keep setups simple: Authentic, everyday settings make your products feel more approachable and relatable. Avoid overly staged or polished scenes that can come across as promotional.
Add subtitles to every video: Most people scroll with sound off, and captions make your message accessible while boosting watch time.
Hook viewers in the first 3 seconds: Instagram Reels and Stories move fast - start strong with movement, text, or a compelling product moment to grab attention before they scroll away.
Be consistent: Posting regularly and sticking to your brand voice, tone, and aesthetic helps your content feel recognizable and reinforces trust across every touchpoint.
Consistency is key - post regularly, and stay aligned with your brand voice and aesthetic.
How Instafeed by Mintt Studio Brings Video to Your Shopify Store
Nail salon brand DND Gel uses Instafeed by Mintt Studio to display an engaging shoppable video feed on their store, with videos autoplay.
Video is one of the most engaging forms of content - and the Instafeed by Mintt Studio app makes it easy to harness that power directly on your Shopify storefront. Whether you're sharing Instagram Reels, Stories, or custom video uploads, Instafeed helps you turn motion content into a high-converting, shoppable experience.
Here’s how Instafeed by Mintt Studio supports shoppable video feeds on your store:
Flexible Video Feed Creation: With Instafeed, you can create dynamic feeds that feature videos from multiple sources. Show Instagram Reels, Stories, or even your own uploaded videos. Want to keep things focused? Build video-only feeds to create dedicated sections of your site showcasing product tutorials, behind-the-scenes clips, or campaign launches.
Autoplay to Capture Attention: Videos in your feed can autoplay, making them eye-catching the moment a visitor lands on your page. This creates a more engaging experience and draws users into the content without needing clicks.
Shoppable Video Feeds: Tag products directly in your videos. Visitors can explore featured products with intuitive call-to-action overlays like “Shop Now” or “Add to Cart,” helping convert views into purchases instantly.
Multiple Layouts for Video: Whether you want an immersive, distraction-free pop-up that lets the video take center stage, or a detailed view with social information alongside the video, Instafeed gives you full control. You can also choose a seamless in-feed layout with product tags overlayed directly on the video preview - so store visitors can shop products without opening the post.
Automatic Sync: Instafeed updates your Shopify store in real time as you post new videos or Reels to Instagram. No manual work needed.
Custom Branding: Maintain your store’s look and feel with fully customizable layouts, and more.
Shoppable video on nail salon brand DND Gel’s website, shown in a pop-up with social media details such as profile photo and likes. Powered by Instafeed by Mintt Studio.
Conclusion: Make Every View Count
Video is one of the most effective ways to turn Instagram content into Shopify conversions. Motion captures attention, builds trust, and showcases products in action - making it easier for shoppers to visualize using them. With Instafeed by Mintt Studio, you don’t need to be a developer or a video marketing expert. Just connect your Instagram account, choose a layout that fits your store’s aesthetic, and start turning video views into clicks, carts, and conversions - all in minutes.
Ready to elevate your store?
Install Instafeed by Mintt Studio from the Shopify App Store today and start transforming your Instagram feed into a dynamic, shoppable experience with Reels, Stories, and product videos. It’s time to increase customer engagement and drive more sales with ease.