The Secret to High-Converting Product Pages: Product & Collection Feeds (with Instafeed by Mintt Studio)
Product pages shouldn't just aim to sell - they should sell better by inspiring, engaging and converting customers. Today, shoppers expect more than static images and specs - they want proof, context and connection. To truly stand out, your product pages need to build trust, spark interest, and guide shoppers towards confident buying decisions.
One of the simplest and most effective ways to elevate your product pages is to integrate product & collection Instagram feeds using the Instafeed by Mintt Studio app. These feeds bring your product pages to life with authentic product-related Instagram content - from influencer videos to customer photos - right where it matters most.
In this article, we’ll show you how leading Shopify brands are using Instagram feeds on their product pages to increase engagement, build trust, and drive more sales - right where purchase decisions happen.
What Are Product & Collection Feeds?
Product and collection feeds are curated galleries that showcase your Instagram content directly on your product and collection pages - featuring posts specifically related to the product or collection being viewed.
With the Instafeed by Mintt Studio app, these feeds are generated automatically by pulling in Instagram content - such as videos, photos and UGC - tagged with the exact product or collection. The result? A relevant, real-world shopping experience that builds trust and inspires conversion.
You can also easily customize where these feeds appear - whether it’s right below your main product images or further down the page - giving you full control over where your content is displayed.
Why They Work
1. Build Trust with Real Content
User-generated content (UGC) and branded Instagram posts help potential buyers see your products in real-life settings. When shoppers see real people using and loving your product, it creates authenticity, builds trust, and boosts purchase confidence.
2. Keep Customers Browsing Longer
Product and collection pages shouldn’t be static - they should invite exploration. With dynamic feeds, your product and collection pages become an immersive experience. Shoppers can scroll through authentic content, discover real customer stories, and connect with your brand on a deeper level - all without leaving the page. This kind of engagement reduces hesitation, builds confidence, and ultimately drives higher conversion rates.
3. Boost Cross-Sell & Discovery
With collections feeds, you can display Instagram content featuring products from the same collection - either shown together in a single post or individually. It’s a powerful way to highlight how your products work as a set or fit into a broader lifestyle. Use it to showcase matching accessories, suggest coordinating items, or promote products that are often bought together. The outcome is a higher average order value and a smoother path to product discovery.
How Brands Are Using It
Brands using Instafeed by Mintt Studio are transforming static product pages into immersive, content-driven experiences. By showing product and collection specific Instagram feeds directly onto their product and collection pages, they create a seamless bridge between real-world use and the shopping experience - boosting engagement, trust, and conversions.
In the examples below, you’ll see how a fashion brand and a tech accessories brand are using Instafeed to bring their products to life on product pages, inspire customers, and drive more confident purchase decisions.
Case Study: Fashion Brand
Fashion brand The Toé uses Instafeed by Mintt Studio to automatically display a selection of Instagram posts featuring the exact product shown on each product page. The feed sits naturally within the product page, next to the product images, giving shoppers immediate visual context and style inspiration.
Example 1: A feed of Instagram product-related photos shown on the Erie Frills Onepiece product page by fashion brand The Toé. Powered by Instafeed by Mintt Studio.
Example 2: A feed of Instagram product-related photos shown on the Gyro Gather Onepiece product page by fashion brand The Toé. Powered by Instafeed by Mintt Studio.
This integration delivers authentic social proof by showing real people wearing items like the Erie Frills Onepiece and the Gyro Gather Onepiece, offering visual context beyond studio photography. Shoppers see how the product fits into everyday style, building trust, sparking inspiration, and ultimately increasing purchase confidence.
Case Study: Tech Accessories Brand
Tech accessories brand Osume uses Instafeed by Mintt Studio to automatically display a feed of Instagram photos and videos featuring the exact keycaps shown on each product page. The product feeds include user-generated content (UGC), with visible usernames on each post and videos that play automatically to instantly capture attention and vividly showcase the products in action.
Integrated below the product details, these feeds offer shoppers inspiration, social proof, and a stronger connection to the Osume community.
A feed of Instagram product-related photos and videos shown on the Tsukimi Keycaps product page by tech accessories brand Osume. Powered by Instafeed by Mintt Studio.
Final Thoughts
If you’re only using your product pages to display photos and product specs, you’re missing out. Product and collection feeds aren’t just for visual appeal - they’re powerful tools that increase engagement, build trust, and drive conversions. With Instafeed by Mintt Studio, you can effortlessly add product and collection related Instagram content to your product and collection pages, showcasing real customer photos and videos that bring your products to life.
Ready to turn passive scrollers into shoppers?
Install Instafeed by Mintt Studio from the Shopify App Store today and transform your product and collection pages into compelling experiences that inspire action and boost conversion.