How Osume Uses Mintt – Instafeed to Turn Instagram UGC into Sales
Shoppable Instagram post powered by Mintt - Instafeed, shown on the Osume storefront.
In e-commerce, customers don’t just buy products - they buy experiences, inspiration, and trust. And there’s no better source of that than Instagram, where real users share authentic photos and videos of products in their daily lives. But the challenge for Shopify brands is how to bring that social energy into the store itself, turning casual browsing into purchases.
That’s where Mintt - Instafeed Instagram Feed comes in. Our app helps brands display Instagram content elegantly, automatically, and shoppably across their store - creating a seamless link between inspiration and action.
One store that has mastered this approach is Osume, a Shopify brand specializing in high-quality keycaps. They use Mintt - Instafeed to showcase real Instagram content directly on their website. Rather than relying on static product images, Osume leverages UGC to show their products in the real world, amplify social proof, and build a vibrant community - all while keeping full control over what appears on their site. Their strategy demonstrates how Instagram UGC can become a powerful driver of engagement and sales when combined with the right tools.
Here’s how they do it.
Engaging Visitors with Instagram Feed on the Homepage
Osume places their latest Instagram posts just above the homepage footer, and for good reason. By the time visitors reach this section, they’ve already browsed featured products and collections. Here, the Instagram feed acts as a final touchpoint of social proof before the visitor leaves or engages further.
This placement is ideal because:
It reinforces credibility without distracting from key product information.
It showcases authentic Instagram content that builds trust.
A subtle CTA like “Stay connected” turns casual visitors into social followers.
By keeping the feed concise, visually cohesive, and interactive, Osume ensures that the homepage feed is both inspirational and conversion-friendly.
Osume homepage featuring an Instagram feed powered by Mintt - Instafeed.
Displaying UGC on Product Pages for Extra Social Proof
The real game-changer is Osume’s use of Mintt - Instafeed on product pages.
For example, the Cafe Keycaps product page regularly shows posts from customers using the keycaps in real setups. This allows potential buyers to see the product in action, providing social proof and increasing purchase confidence.
Many store owners wonder: “How can we keep up with constantly updating content and maintaining control?” Mintt - Instafeed makes this easy with:
Automatic product feeds: posts tagged with specific products appear on the corresponding product pages instantly. You can choose to display only UGC content if desired.
Full content control: Posts can be hidden by default, so nothing goes live until approved.
Selective curation: Individual posts can be hidden or displayed selectively, giving brands the flexibility to showcase the best content while keeping the feed fresh.
The result is a seamless integration of UGC Instagram content, where visitors see authentic product usage without any manual updating - helping Osume turn inspiration into immediate sales.
Osume product page featuring an UGC-Instagram feed powered by Mintt - Instafeed.
Bringing Shoppable Social Feed to Brand Community Page
Osume also leverages Instagram UGC on a dedicated community page, where posts from customers wearing or using keycaps are displayed in a shoppable feed.
Users who see content that inspires them can shop directly from the post, creating a seamless path from discovery to purchase.
Customer usernames are displayed elegantly, giving recognition to contributors while keeping the page clean and sophisticated.
This approach turns the website into a lifestyle hub, rather than just a storefront, reinforcing community engagement and brand loyalty.
The community page demonstrates the full potential of Mintt - Instafeed, showing how shoppable UGC can enhance the shopping experience and encourage users to explore more products.
Osume community page, featuring an UGC-Instagram feed powered by Mintt - Instafeed.
Why Instagram and UGC Feeds Work for Shopify Brands
Osume’s Instagram strategy is a clear example of how Shopify stores can leverage UGC to drive results:
Multiple touchpoints: By placing Instagram feeds on the homepage, product pages, and community page, Osume ensures that UGC reaches visitors throughout the shopping journey.
Automated yet controllable: Mintt - Instafeed allows automation without losing control, keeping content fresh while maintaining brand aesthetics.
Shoppable content: Instagram posts become a direct path to purchase, turning inspiration into immediate sales.
Social proof and engagement: Authentic customer posts build trust, reinforce brand credibility, and foster a sense of community.
Use Mintt - Instafeed to bring Instagram and UGC to your Shopify storefront
Instagram is more than a marketing channel - it’s a source of conversion-driving content when used effectively. Osume demonstrates how Shopify brands can harness UGC Instagram content with Mintt - Instafeed to showcase real customers, build trust, and increase sales.
From homepage inspiration to product page feeds and shoppable community content, their approach shows the power of social proof and UGC Instagram videos. For Shopify stores looking to turn Instagram engagement into measurable results, this case study offers a blueprint for success. You can see how other brands like Reebook are taking advantage of social proof on their store on our case studies.
By using Mintt - Instafeed, any store can showcase authentic customer experiences elegantly, drive purchases, and foster a thriving brand community - all from the Instagram content their customers are already creating.
Start your trial to see how it works on your store.
Updated by Mintt Studio Team on 26/01/2026
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