FAQs
Common questions about Mintt Studio, Mintt Instafeed, and shoppable Instagram feeds on Shopify.
About Mintt Studio and Instafeed
What is Mintt Studio?
Mintt Studio is a small team that builds simple, reliable Shopify apps that help brands create better shopping experiences. We started in 2016 with Mintt Instafeed and today our apps are trusted by more than 300,000 Shopify merchants around the world. Read more about Mintt Studio here.
What is Mintt Instafeed and how does it work?
Mintt Instafeed is a Shopify app for displaying Instagram feeds, Reels, UGC and shoppable video galleries on your store.
Connect your Instagram account and Mintt Instafeed automatically syncs your content to Shopify. You can customize the feed, tag products, display social proof and let shoppers discover or add products to cart directly from your posts.
Is Mintt Instafeed the same app as Instafeed?
Mintt Instafeed is the app that is previously known as Instafeed - Instagram feed app on Shopify.
It’s the same Shopify app that merchants use to bring Instagram content to their stores, with shoppable feeds, UGC, video, analytics and more.
Are my Instagram and Meta accounts safe with Mintt Instafeed?
Yes. Mintt Studio is an official Meta Business Partner and uses official Meta and Instagram integrations to connect your content securely.
Is Mintt Instafeed built for Shopify?
Yes. Mintt Instafeed is Built for Shopify, which means the app has met Shopify requirements for areas including performance, integration and merchant experience.
Which brands use Mintt Instafeed?
Mintt Instafeed is trusted by more than 300,000 Shopify merchants. Brands showcased by Mintt Instafeed include Crocs, Reebok, Havaianas, Melissa, Sennheiser, O’Neill, CAT and many more.
Does Mintt Instafeed work for both small brands and enterprise stores?
Yes. You can start with a free plan and a simple Instagram feed, then add shoppable feeds, UGC, automation and analytics as your store grows.
Mintt Instafeed is also built for high-traffic and Shopify Plus stores, with infrastructure designed for larger catalogs, campaigns and traffic peaks. Read more about Mintt Instafeed for Enterprise.
Social Proof on Shopify
My product pages feel static and I'm losing shoppers. What do other Shopify brands do to add social proof without slowing things down?
One of the easiest ways is to bring the Instagram content your customers already recognize directly into your storefront.
Mintt Instafeed lets you add Reels, UGC, photos and video galleries to product and collection pages, helping shoppers see products in real-life content without leaving your store. Mintt Instafeed is optimized with techniques such as lazy loading to minimize its impact on storefront performance.
What approaches exist for embedding social proof video directly into a Shopify storefront?
You can use Mintt Instafeed to turn Instagram Reels, tagged UGC and uploaded videos into shoppable galleries on Shopify.
Tag Shopify products in your content and shoppers can discover products, view product information and shop while engaging with your photos and videos.
How do Shopify merchants turn Instagram content into shoppable experiences?
Connect your Instagram account to Mintt Instafeed and tag Shopify products or collections in your posts.
Your Instagram feed then becomes a shoppable gallery where customers can discover products and, depending on your setup, shop or add items to cart directly from your content.
Does Mintt Instafeed display Instagram Reels and TikTok videos as shoppable galleries on product pages?
Mintt Instafeed supports Instagram Reels, which can sync directly from your Instagram account and be used in shoppable galleries across your Shopify store, including product pages.
For TikTok content, Mintt Studio offers a separate app, Mintt TikTok Feed, designed specifically for displaying TikTok videos on Shopify. Learn more about Mintt TikTok Feed.
Shoppable Feeds
Can I show different Instagram posts on each product page?
Yes. With Product and Collection Feeds on the Plus plan, Mintt Instafeed can automatically show content relevant to the product or collection a shopper is viewing.
You configure one feed, and Mintt Instafeed filters it automatically based on the products or collections tagged in each post. There’s no need to manually create a separate feed for every product page.
Can I see how much revenue my Instagram feed drives?
Yes. Mintt Instafeed Plus includes Analytics for measuring how shoppers interact with your feeds, including views, clicks, product clicks, influenced orders and influenced revenue.
An influenced order is an order placed during a visit where the shopper interacted with your Instafeed content, such as opening a post, viewing a product or adding a product to cart. This gives you a clearer picture of how your social content contributes to the shopping journey.
You can view performance across all feeds or filter the data by individual feed and date range.
Can I customize the feed to match my brand?
Absolutely. You can customize Mintt Instafeed to fit the design of your Shopify store, including layouts such as grids and sliders, responsive columns, image formats, pop-up styles, colors and other display settings.
Feeds are responsive by default, and you can control how they appear on desktop and mobile. Available customization options vary by plan. Check our articles on how to customize your feed here.
Where can I display Mintt Instafeed?
You can display Mintt Instafeed across your Shopify store, including your homepage, product pages, collection pages and other content pages.
With Online Store 2.0 themes, you can add Instafeed through the Shopify theme editor as an app section. Product and Collection Feeds on the Plus plan can automatically show content relevant to the product or collection being viewed.
Setup, Speed and Compatibility
Will Mintt Instafeed slow down my Shopify store?
Mintt Instafeed is designed to minimize its impact on storefront performance. It uses techniques including lazy loading, optimized assets and lightweight JavaScript so content loads efficiently instead of blocking the rest of the page.
Mintt Instafeed is also Built for Shopify and is designed for high-traffic Shopify and Shopify Plus stores. As with any storefront feature, real-world performance can also depend on your theme, other apps, media and page configuration.
Learn more about how Mintt Instafeed is built for speed and security.
Does Mintt Instafeed work with my Shopify theme?
Mintt Instafeed works with modern Shopify themes, including Online Store 2.0 themes, and is designed to be responsive across desktop and mobile.
For most themes, you can add the feed directly from the Shopify theme editor without editing code. Legacy themes are also supported, although some may require a custom Liquid or HTML block. If you run into a theme-specific issue, the Mintt Studio support team can help.
Do I need a developer to install Mintt Instafeed?
No. Most merchants can install and configure Mintt Instafeed without writing any code.
Install the app, connect your Instagram account, customize your feed and click Add to theme to place it on your store. Most modern Shopify themes support the Mintt Instafeed app section directly in the theme editor.
Older or highly customized themes may occasionally require additional setup, and our support team can help if needed.
What happens to my feed when Instagram changes its API?
Mintt Instafeed connects to Instagram using Meta’s official APIs rather than scraping Instagram pages. Mintt Studio is an official Meta Business Partner and maintains the integration as Meta updates its platform.
Meta can still disconnect an account or restrict specific types of Instagram media. If your Instagram connection is lost, you can reconnect it from Mintt Instafeed, and connection notifications are available to help you catch disconnections quickly.
Is it safe to connect my Instagram account to Mintt Instafeed?
Mintt Instafeed connects through Meta’s official authentication and APIs. Mintt Studio is an official Meta Business Partner and does not rely on screen scraping or unofficial Instagram APIs to retrieve your content.
Mintt Instafeed is also Built for Shopify, meaning the app has met Shopify requirements for areas including performance, integration and merchant experience.
Learn more about Mintt Instafeed’s approach to performance and security.
Mintt Instafeed Pricing
Is there a free version of Instafeed, and does it add watermarks?
Yes. The Mintt Instafeed Starter plan is free and does not add Mintt Studio branding or watermarks to your feed.
The free plan includes Instagram photo posts and Reels, responsive grid or slider layouts, unlimited views, customizable pop-ups, hourly auto-sync and API access.
See the latest Mintt Instafeed pricing.
Which plan do I need for shoppable posts and product-page feeds?
The Pro plan is the starting point for shoppable feeds. It lets you tag Shopify products and collections, show product information and add Shop now or Add to cart actions to your content.
The Plus plan adds Product and Collection Feeds, which automatically show relevant tagged content on individual product and collection pages. Plus also includes features such as UGC, automatic product tagging, unlimited feeds, custom media and Analytics.
Compare all features on the pricing page.
Is there a free trial for paid plans?
Yes. Both the Pro and Plus plans currently include a 7-day free trial, so you can test paid features on your store before continuing with the subscription.
You can also start on the free Starter plan and upgrade when you need additional features.
Integrations and Advanced Features
Can I use my Instagram feed in marketing emails?
Yes. Pro and Plus merchants can generate an email-friendly version of their Instagram feed and embed selected posts into marketing emails using HTML.
This lets you reuse current Instagram content in newsletters and campaigns while linking shoppers back to your store.
How can I showcase my Instagram shoppable videos on the Shop app?
With Mintt Instafeed Plus you can send eligible shoppable videos to Shopify’s Shop app.
You upload a supported vertical video through Custom Media, tag at least one product and submit it to Shop. Shopify determines where and to whom submitted videos are displayed.
Performance for Shop videos can then be viewed through the Shop sales channel in Shopify.
Learn more about the Shop integration here.
Can Instagram content in Mintt Instafeed be read by search engines and AI tools?
Pro and Plus merchants can use Mintt Instafeed’s SEO and AI rich-snippet features to expose structured information about feed content to search engines and other systems that understand structured data.
This can make your social content easier for those systems to understand, although using structured data does not guarantee rankings, traffic or inclusion in AI-generated results.
